BRAND-Focused.

AESTHETIC.

Design and Creative Direction

Design and Creative Direction

STRATEGIC.

Strategic / Aesthetic / Brand-focused

dESIGN SERVICES for brands and AGENCIES

YOU NEED CUSTOM DESIGNS, A BRAND IDENTITY OR VISUAL DIRECTION ?

I help brands, creators, and agencies translate ideas into clear visual systems that work across all platforms.

My role sits between creative direction and execution, shaping visual through design, photography, and intentional art direction.

Whether it’s for a campaign launch, packaging, or building your complete brand identity, my focus remains the same: clarity, coherence, and purpose.

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TAILOR-MADE

MEANINGFUL

STRATEGIC

brANDING ESSENTIALS

Fast-track visual identity for creators and small businesses who need clarity without complexity. Clean, effective, and ready to go.

This offer covers the essentials: brand colors, typography, logo refinement, basic visual guidelines, and primary brand assets. No deep strategy work, just the solid foundation you need to get started.

    • Brand briefing and visual discovery

    • Color palette development

    • Typography selection and pairing

    • Simple logo design or logo refinement

    • Basic one-page brand guidelines (colors, fonts, logo usage)

    • 3–5 primary brand assets (for example: social media templates, basic stationery, or simple layouts)

    • Online personal space to keep everything organized

    • High‑resolution brand files (logo and key assets)

    • Web‑optimized versions for digital use

    • Commercial license for the agreed applications

    • Delivery via Playbook (organized folders + mini brand guide)

    • 3 to 4 weeks

    • Timeline starts once the brief is completed, contract is signed, and payment is confirmed

    • Additional assets or templates

    • Extended brand guidelines (more pages, more use‑cases)

    • Photography direction or brand photoshoot

    • Website design with Squarespace or layout templates

    • Social media content and strategy (3 months)

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bRAND IDENTITY

Complete visual identity and brand strategy for brands, entrepreneurs, and agencies who want a cohesive, intentional visual system grounded in strategy.

This is where we go deep, meaning market research, brand archetype, tone definition, competitive analysis, and a full visual system designed to position you clearly and authentically.

    • In-depth brand strategy session

    • Market and competitive analysis

    • Brand archetype and positioning definition

    • Tone of voice and brand personality guidelines

    • Color palette with strategic reasoning

    • Typography system

    • Logo design or complete logo refinement

    • Comprehensive brand guidelines

    • Visual asset library

    • Brand moodboard and reference system

    • Photography or illustration style guidelines

    • Online personal space with organized deliverables

    • Complete brand identity document (brand strategy + visual branding)

    • High-resolution brand and visual files

    • Web-optimized versions for digital use

    • Commercial license for all brand applications

    • Delivery via your personal space on Playbook (organized folders + full guidelines)

    • 6–8 weeks

    • Timeline starts once the discovery call is completed, contract is signed, and payment is confirmed

    • Includes one revision round and one alignment check-in

    • Photography direction or brand photoshoot

    • Website design with Squarespace or layout templates

    • Social media content and strategy (3 months)

    • Additional assets or templates

Work With Me

tailor-made

Created for business owners, independent creators, event organizers, artists, and artisans who need tailored visuals for digital or print material.

This service focuses on bespoke design built around your project: posters, event branding, t‑shirts, merch, and creative direction that stay aligned with your existing (or new) brand identity.

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I work with brands who want more than just design or photography. I build visual ecosystems. Thoughtful systems that keep your brand consistent, intentional, and aligned across campaigns, social media, websites, and print.

From moodboards and creative direction to photography and asset creation, I partner with you to ensure every visual element serves your brand story.

Visual direction that goes beyond execution

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How do I work?

  • 1. The form

    Fill the form to book your design services.

  • 2. The Meet

    30 minutes, no strings attached.

  • 3. The contract

    Sign the contract and licenses before I start the work.

  • 4. The work

    I start working on your project, according to the brief.

  • 5. The touchpoints

    You give feedback, we meet, and we make sure we’re aligned.

  • 6. The delivery

    You will find everything organized and ready-to-use in your personal space.

  • 7. The follow-up

    If you have any questions, I’ll be here to answer them.

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